The Post Building

Located in St. Louis’ Downtown North Insight District, The Post Building—currently home to Cash App and Square—is undergoing a strategic repositioning to attract clients in sectors that leverage spatial insights and GIS technologies.

The project challenge was to develop a distinctive brand identity that not only emphasized the building’s renewed potential but also honored its historical and cultural significance. As the graphic designer, I played a key role in maintaining brand consistency across all touch points. My responsibilities included refining the website and producing collateral materials to ensure a cohesive and professional visual identity across both digital and print platforms.

thepoststl.com