The Post Building

The Post Building, presently housing Cash App and Square, is situated in the Downtown North Insight District of St. Louis. The remaining space within the building is being repositioned to attract clients from industries benefiting from spatial insights and GIS software.

The challenge of this project was to craft a brand identity that distinguished the building while showcasing its new potential, while also paying homage to its historical significance and cultural relevance. My role as a designer was to maintain the brand consistency. I have been tasked with making adjustments to the website and creating collateral assets necessary for establishing and upholding a cohesive brand voice and appearance across all channels.